Newport News, Va., Nov. 11, 2015 — Tidewater Physical Therapy is pleased to announce the addition of new Marketing and Community Outreach Coordinator Lindsey Ceniviva to its corporate team.
Ceniviva, who joined the Tidewater family in September, oversees the marketing initiatives for the company’s Peninsula clinics and Performance Centers. Her primary job is sharing the practice’s mission and services with potential clients, including physicians, athletic groups, schools and “anyone who might need physical therapy.”
“I’m building relationships,” Ceniviva said.
A native of Pennsylvania, Ceniviva came to Newport News in 2007 as a biology student at Christopher Newport University, where she earned a bachelor’s degree in science in 2010. After working for a year as a physical therapy aid and performance coach, Ceniviva found herself drawn toward marketing, social media and networking. She cut her teeth as an account executive for the Daily Press, managing print and digital advertising for a variety of businesses.
When the position with Tidewater Physical Therapy opened up, Ceniviva jumped at the chance to work in a field that merges her interest in marketing with her passion for physical fitness.
“Before, I would go out in the community and build relationships and communicate to business owners, she said. “Now I’m educating the community about the services our physical therapists and performance coaches provide.”
Ceniviva manages marketing initiatives for the practice’s five Peninsula clinics, including three physical therapy clinics in Newport News (in Denbigh, Oyster Point and Hidenwood) and two in Hampton (off Magruder Boulevard near NASA Langley and Executive Drive near the Town Center shopping district), as well as the Tidewater Performance Centers at the Oyster Point, Suffolk and Gloucester Court House clinics.
And there’s a lot happening at Tidewater’s Peninsula locations, including a Recruit757 event on Nov. 17 for high school athletes interested in continuing their sports careers in college and the Nov. 23 opening of a new location for the Denbigh clinic on Denbigh Boulevard. A holiday party at the Hidenwood clinic’s new location on Warwick Boulevard will take place in December.
The most important thing to know about Ceniviva is that her role at Tidewater Physical Therapy isn’t just a job, it’s a personal mission. As an avid runner training for her first full marathon this spring, Ceniviva believes in treating your body right. She understands the value of performance training and physical therapy to increase stability, mobility and strength to reduce the risk of injury.
“You only have one body, therefore, it is important to educate yourself and work hard to keep it running at its optimal performance,” she said.